hatefueled on DeviantArthttps://www.deviantart.com/hatefueled/art/Evoke-Logo-Design-98005538hatefueled

Deviation Actions

hatefueled's avatar

Evoke Logo Design

By
Published:
5.5K Views

Description

Okay. Prepare yourselves for a big long spiel on whats been going on with me lately.
In 2008, I graduated from my 3 year long course, 'Advanced Diploma Of Environmental Arts and Contemporary Crafts'.
Traditionally but not compulsory, graduating students raise funds and coordinate a final year, graduation exhibition.
To secure and keep track of the funds for this, we have a bank account which each yeah, the new third year students inherit. We also have an incorporation! To do all this, we have a president, a secretary, and a treasurer, nominated at the start of off the fund raising. I was that year's President, which, isn't as fun as it may sound.

On top of all the fund raising stuff, I established an email for the corporation as well and an online blog. The blog was hosted by a site which decided to close down but we basically filled it with information and photos of what the student were up to with group projects such as the large sculpture we made for a competition in which we came second in I believe? prize money went to the grad show and picture went up with much other content to show financial supporters what they were aiding.
Blog: [link] (dead link know but I don't wanna delete and lose it)

ANYWAY, back to this logo. We nominated a few names for our graduation exhibition and then voted and the name 'Evoke' became the winner. Despite a few comments made on the name being used for many things such as magazines, hair dressers and other more permanent organizations and companies, but as far as we know, it's not an exhibition name yet, And we weren't exactly registering it as a business name or anything so ner.

Then came the applications for grants and things so we can afford to have the show, for the catalog, advertising, gallery prep, etc. Which is when we were asked how we would be promoting the event (asking where their logo will be plastered for supporting us).

Well, we've decided that staff on the night (caterers, waiters etc) will be wearing a black apron each which they will be allowed to keep as a thank you, each apron, with be hand printed with the exhibition logo! :D

Wait, what logo? i hear myself asking... no one had begun designing any yet, just planning where one would go.
So that night, I designed 10 logos. then the next day I showed them to the rest of the students on a page which they could vote which one they liked most or tick 'other, p.t.o. to make suggestion'. No one made suggestions but the above logo was very popular. So I transferred the sketch to a digital design (the branches took so long!).
So, I then transferred it to a silk screen in the print room and plastered it onto the black aprons in white and used on the cover of the catalog and on posters and invites.

Here's the logo on the catalog cover:
[link]

And Here is one of the Evoke Aprons:
(With the lovely model, Sophie Burgoyne)
[link]
Image size
2000x2000px 286.21 KB
© 2008 - 2024 hatefueled
Comments21
Join the community to add your comment. Already a deviant? Log In
angel-ov-the-dark's avatar
very nice balanced design